"The Tudor" was founded as a brand in 1926 by the company Veuve de Philippe Hüther managed by Hans Wilsdorf, but no later since 1946 is Tudor, a guarantee for high-quality watches.
Hans Wilsdorf, the Rolex founder, described the Tudor brand as follows: "For several years, I have been thinking about making a watch that can be sold more cheaply by our retailers than our Rolex, which is equally reliable. Now I decided to set up a company specifically for the manufacture and marketing of such a watch, and the name of this company is Montres Tudor SA. "The aim was to address another target audience through the lower price class.
Meantime Tudor has established itself as a brand, but still benefits from the big sister Rolex. Especially in the area of sports watches or with certain Rolex features and in the price policy. The price savings are made possible by the use of subcontractors movements (mostly ETA models), which, however, are meticulously regulated, inspected and refined, and use plexiglass instead of sapphire glass, as usual with Rolex.