The luxury watch brand Hublot (French for "bullseye") based in Nyon, Switzerland was founded in 1980 by the Italian Carlo Crocco.
The company founder was able to combine Italian design with Swiss craftsmanship and produce unconventional products. Even if the success did not start immediately, the company's history has become a success story. With the help of clever marketing strategies and unusual concepts, Hublot became the "Rising Star" among Swiss watchmakers. When Hublot was sold to LVMH in 2008, sales were estimated at 200 million Swiss francs.