In 2005, Jean-Claude Biver, Chairman of the Board at Hublot, presented the Big Bang. The revolutionary Big Bang Chronograph won a series of awards at watchmaking and design contests because of the refined and daring material combinations like carbon, ceramics, titanium and tantalum. The chronograph is available as a ladies watch as well as a men's watch.

The motto "art of the fusion" is constantly reinterpreted at Hublot, thus ensuring worldwide enthusiasm and increasing sales figures.

Since 2005, models such as the Hublot Big Bang All Black or Aerobang have captured the fan base.

The marketing genius Jean-Claude Biver is not only responsible for the publication of a new manufactory dedicated to the development, creation and production of clockworks but also for Hublot's entry into the world of football. Since 2008 Hublot has been an official timekeeper at the European Football Championship. Since 2010 even "official timekeeper" of the FIFA and soccer world championship.

The partnership with Kobe Bryant started Hublot in 2013. The former American basketball player, designed together with Hublot, the Big Bang Unico Chronograph Retrograde Kobe "Vino" Bryant and the model Kingpower Black Mamba.

Hublot adorns itself with Pelé since 2013. The Brazilian was awarded the title "World Footballer of the 20th Century" by FIFA and is considered the best footballer of all time.

On the occasion of the 2016 Olympic Games, Hublot launched two limited special models of the Big Bang collection, the Ceramic Usain Bolt and the Yellow Gold Usain Bolt. Since 2010 the Jamaican athletics sprintstar, who won three gold medals at the 2016 Olympic Games in Rio, is one of the brand ambassadors of the famous watchmaker.