Cartier brand story
Cartier, the world-renowned company, goes back to a small jewellery shop at the 29 rue Montorgueil in Paris, which Louis-Francois Cartier took over in 1847 from his teacher Adolphe Picard.
Initially, jewellry was made in pure craftsmanship. The company founder, with his extraordinary products, was able to meet the noble clientele of Princess Mathilde, the niece of Napoleon I and the cousin of Emperor Napoleon III. , so that nothing prevented the expansion of the product range with exclusive pocket watches.
It was Alfred Cartier, the son of the jeweler, who also convinced his father to develop the first wristwatches and to include them in the product range of Maison Cartier.In 1898 Alfred Cartier's son Louis also joined the family business. In addition to pocket watches and wrist watches, he also made pendulum clocks at Cartier.
The beginning of the twentieth century celebrates the beginning of a glorious history for the timepieces from the house of Cartier. During this time, the famous classics Santos (1906), Tank (1917) and Pasha (1932) emerged.