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Rolex GMT-Master “Pepsi Fuchsia” – Long-E – Tritium Dial – Stainless Steel – 1967 – Vintage Example

We are delighted to offer this exceptional vintage Rolex GMT-Master from 1967, featuring the highly sought-after Fuchsia bezel insert and the desirable Long-E matte dial — two of the most collectible traits found within the early reference 1675 lineage.

Dating to the late 1960s, this example represents the golden era of the gilt-to-matte transition, when Rolex introduced some of the most characterful and distinctive dial variants in its history. The matte tritium dial is beautifully preserved, with warm, even patina across the luminous hour plots and matching tritium hands, offering the unmistakable presence of an honest and untouched vintage GMT-Master.

The star of this watch is its original Fuchsia bezel insert — a famously vibrant variation of the “Pepsi” color scheme that has shifted over decades into rich tones of pink, magenta, and deep indigo blue. No two fuchsia inserts age the same, and well-preserved examples like this have become increasingly scarce and incredibly desirable among vintage Rolex enthusiasts.

This piece also features the iconic Long-E dial, where the extended center bar of the “E” in ROLEX is distinctly elongated — a subtle typographic detail cherished by collectors and correct for this 1967 production period.

The stainless steel case remains strong and well-proportioned, retaining its vintage profile and character. The rotating bezel functions smoothly, and the watch preserves the honest wear one expects from a 1960s tool watch that has aged gracefully over time. Inside is the dependable Rolex Caliber 1570, the workhorse automatic movement that powered countless early sports models.

Key features include:

- Original Fuchsia “Pepsi” bezel insert

- Correct Long-E matte tritium dial

- Rivet Oyster bracelet (4/67) 

"A well-preserved Fuchsia 1675 with a Long-E dial has become one of the most sought-after configurations within the vintage GMT-Master world, and examples with this level of character and authenticity represent a standout opportunity for any serious collector of Rolex sports models!"