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Rolex Vintage Day-Date 36 – Ref. 1804 – 950 Platinum – Original Diamond Dial & Diamond Bezel – 1977 – Rare

We are pleased to offer this extraordinary Rolex Vintage Day-Date 36 Ref. 1804 in 950 platinum, an exceptionally rare and prestigious configuration from the late 1970s. Produced in 1977, this reference features its original factory diamond dial and factory diamond bezel, placing it among the most desirable and collectible Day-Date executions of its era.

Crafted from solid 950 platinum, the 36 mm Oyster case exudes unmistakable weight, luxury, and presence. The reference 1804 is distinguished specifically by its factory-set diamond bezel, a feature reserved for select high-jewelry configurations within the vintage Day-Date family. The sharp profile, crisp edges, and original proportions highlight the integrity of this rare example.

The spectacular original diamond dial showcases brilliant-cut diamond hour markers set in a classic layout, adding elegance while maintaining the refined simplicity that defines the Day-Date line. The silver tone of the dial complements the platinum case beautifully, creating a timeless aesthetic unique to these precious-metal vintage models.

Powered by the reliable Rolex Caliber 1556, the watch provides smooth automatic performance with the full day and date complication—an iconic hallmark of the Day-Date series since its inception in 1956. The period-correct bracelet (if present) or classic strap pairing allows the platinum case and dial to take visual center stage.

The Ref. 1804 stands apart within the vintage Day-Date family as one of the most exclusive and lowest-production references, produced only in platinum and set with diamonds at the factory—making surviving, original examples like this one especially sought after by collectors.

"An exceptional opportunity to acquire a genuinely rare vintage platinum Day-Date with original factory diamond dial and bezel, the 1804 from 1977 represents one of the most prestigious and collectible configurations ever produced by Rolex!"

Comes with a one-year warranty through our watch lab.

The Watch Experts – Established 1991 – Trusted Watch Buyers & Sellers.

— All timepieces offered are in stock and available for immediate viewing. —

— We welcome inquiries regarding the sale or consignment of individual watches or entire collections. ---